一个账号的模式可能很难满足不同用户群的口味 ，账号内容的分裂也难以让用户形成统一的认知 ，单一账号容易出现流量的波峰波谷 ，这会减弱广告主的投放价值，卢山说 ，“如同CCTV ，面向不同人群 ，要做不同的内容频道 。
七 、短视频IP多元化 ：个人IP、形象IP 、概念IP…… 短视频要想做成IP ，大体要经过“某平台大号ID-多平台流量节点-全网IP/爆款”的三部曲。他谈餐厅是开着轿车谈的 ，我们还开着电动车 ，这个速率效率慢很多，这个仗怎么打?最早的时候他也做营销 ，当时配一个餐送一个荷包蛋 、或送一杯可乐，一块钱 、两块钱补贴 。
当然选择获得BAT投资不尽然都是好处 。
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